After naming her new lingerie line “Kimono”, Kim Kardashian-West gathered a lot of negative feedback from the public.

Famed model and actress Kim Kardashian West recently introduced her new figure-hugging lingerie line in different flesh tones. She posted photos of her new “shapewear” pieces on Twitter, claiming that it took her more than a decade to come up with a line that provides a solution for every body type and shape. The line is inspired by Kardashian’s experiences of struggling to find the perfect shapewear. 

But Kardashian’s use of the word “Kimono” had sparked the anger of many netizens, including high-profiles.

Kimono is a traditional ankle-length gown that originated in Hakuhō (Early Nara) in Japan. 

Kyoto, Japan mayor Daisaku Kadokawa said that the name Kimono shouldn’t be used for anything else apart from the original clothing it represents, which is a big part of the Japanese culture. He asked Kardashian to reexamine her line and also invited her to explore Kyoto for her to get to know Japanese culture and realize where the critics of the lingerie line are coming from.

Criticisms concerning her new lingerie line name has been heard from different parts of the world.  Yuka Ohishi who is based in San Francisco expressed his dismay over the issue and went on to voice out her anger with manufacturers who use the term kimono to refer to robes and beach cover-ups. Ohishi considers Kardashian’s lingerie line as an absolute disregard to the Japanese culture.

Yasuno “Bunkaiwa” Yoshizawa, a California-based Japanese cross-culture consultant, also her dismay about Kardashian’s “ignorance” with the lingerie name on her social media platform. She shared a photo of herself in her wedding dress, which is a Kimono, and rhetorically asked how Kardashian would react if some people carelessly associated her wedding dress with lingerie.

Misshamusic relayed her opinion on the issue with a single-statement tweet that goes, “My culture is not your underwear.”

Many other people used the hashtag #KimOhNo on their tweets to express their thoughts on the issue.